NEW Sprint Palm Pre Commercial “Breakup”
This is the 2nd commercial, similar to the first!
The original is here:
http://www.youtube.com/watch?v=NlwBO36OeUQ
Duration : 0:0:33
I was just wondering if this new 4g network that I’m hearing about from "Sprint" and "Verizon" is just an alternate name of the new WiMax network that I’ve been hearing about for way longer and it was originally meant to replace all cellphone carriers Wi-Fi networks. I think that these particular companies are just gonna implement this new network under the name 4G instead of the WiMax name. But I could be wrong…can someone explain/clear this up for me? Thanks
WHAT would the technology industry be without standards wars? Like a city without sex, some might argue. But not all fights are winner-take-all battles like the one between VHS and Betamax in videotapes, or Blu-ray and HD DVD in high-definition video discs. Sometimes there need not be a loser, and the din of battle may drown out the real issues—as in the fight between WiMAX and LTE.
These are the main contenders for the next generation of wireless networks, known as “fourth generation” (4G) networks. Many equipment-makers are already working on 4G technology, even though consumers in many countries have yet to experience the 3G sort. And hardly a week passes without news from the battlefront. This week ELRO, a Danish utility, awarded a contract for a nationwide WiMAX network in Denmark; and Verizon Wireless, an American operator, said it would launch an LTE network in 2010.
Both 4G technologies promise wireless nirvana: fast, ubiquitous broadband. Once radio chips are cheap enough, they will crop up not just in handsets and laptops, but in devices such as digital cameras and electricity meters, which are unconnected today. But the telecoms and computer industries have very different ideas about how this should be done, and this explains the split between WiMAX and LTE (which are technically similar). WiMAX is an attempt by the computer industry to export its way of doing things to the telecoms industry—and LTE is the response.
WiMAX’s main cheerleader is Intel, the world’s biggest chipmaker, which wants to remain dominant as computing goes mobile. Since 2002 it has rounded up a coalition of firms, each with its own interest in seeing WiMAX succeed. Google, for instance, wants to get online advertisements onto mobile devices. For Sprint Nextel, an embattled American wireless operator, it offers the chance of a comeback.
Intel’s vision, and that of its allies, is that wireless broadband should be as “open” as the internet. WiMAX devices need not be subsidised by operators and will be sold in retail stores. The intellectual property will be shared. Consumers will pay a flat fee for access, and can then use whatever online services they want. Commoditising the transport of data will, the WiMAX camp hopes, boost demand for Intel’s chips, Google’s services and so on.
What Intel is to WiMAX, Ericsson is to LTE, which stands for Long Term Evolution. As its name suggests, it is meant to be an update to today’s mobile-network technology. This makes it attractive not just to Ericsson, the world’s biggest maker of such gear, but also to other vendors and to most mobile operators: they can build on their existing investments. Another member of the LTE camp is Qualcomm, an American chipmaker that owns vital chunks of intellectual property in wireless telecoms.
Like the WiMAX alliance, the LTE camp stands for a certain way of carving up the pie, which critics call “closed” because it may limit consumers’ choice. Operators, they worry, will control which devices can connect to their networks and will try to keep users within a “walled garden” of services, as they do today, in an effort to capture more of their users’ online spending.
Until last autumn, WiMAX seemed to have a lot of momentum. Its standards had been agreed on, equipment-makers were already making the gear and some 300 operators across the world were building networks (albeit mostly of the “fixed wireless” kind, where the wireless link is a substitute for a tethered broadband connection). In America Sprint and Clearwire, a wireless start-up, had started building nationwide WiMAX networks. WiMAX, it seemed, was ready to go, whereas LTE was still under development.
But since then the tide has turned. Sprint and Clearwire ran into financial and technical problems. Other operators reported that the technology was not ready for prime time. Auctions of radio spectrum suitable for WiMAX have been delayed. And the LTE camp has fought back. Its technology recently received the official backing of the influential GSM Association, a global club of wireless operators. And Verizon and AT&T, America’s largest operators, said they would adopt LTE.
Now everybody seems to think that WiMAX will be no more than a “niche technology”, in the somewhat self-serving words of Hakan Eriksson, Ericsson’s chief technology officer. Frost & Sullivan, a market-research firm, predicts that if spectrum auctions and commercial roll-outs do not happen this year, “the market scope for mobile WiMAX on a global basis will be insignificant.” Nortel, another big equipment-maker and an early WiMAX backer, estimates that its market share will be 10% at best by the end of 2012, and recently said that it would now focus on LTE.
It would be wrong, however, to count WiMAX out just yet. It will find a place in developing countries, where today’s wireless technologies are less entrenched. Tata Communications, an Indian firm, for instance, intends to build the world’s largest W
View the 2nd video to this series here!:
http://www.youtube.com/watch?v=zOMjJiiCJcY
Sprint’s Now 4g network Featuring Palm Pre & The Most AMAZING Sprint Commercial EVER!
http://now.sprint.com/nownetwork
Duration : 0:1:1
This is the 3rd commercial in this awesome series.
Stay tuned for the 4th!
Don’t forget Part 1 & 2.
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Duration : 0:0:31